R K Swamy, an integrated marketing services provider, has announced the launch of its new Brand and Marketing Consulting Group, marking a significant expansion into strategic advisory services.
The consulting group is set apart by its integrated model, offering brand strategy, digital experience, communications, data analytics, and consumer insights as a cohesive service. The move aims to bridge the growing disconnect many brands face when working with multiple specialized agencies.
The company has appointed V V Vijay Gopal as CEO of the newly launched consulting arm. The leadership team also includes S Narasimhan (Digital), Sagarika Gupta (Insights), and Prasad Kothari (Data Analytics).
“Over 52 years, our clients in various sectors have taught us a lot. We have time and again helped solve tricky problems and helped them succeed. This is the legacy we want to build on,” said Srinivasan K Swamy, Executive Group Chairman, R K Swamy.
“We are vested deeply in the Indian market. We take a lot of trouble to listen to the consumer. We believe India to be among the most challenging markets in the world, for most marketers. The new Consulting Group will dive deep and produce practical solutions. This is our guarantee to clients,” said Shekar Swamy, Managing Director and Group CEO, R K Swamy.
“We have a defined set of solutions to address specific brand and marketing situations. Be it entering new markets or segments, raising competitive barriers, acquiring more customers, refreshing the brand, clarifying the brand architecture, improving the brand premium, optimising marketing spend or increasing the width of the portfolio, we can address all these situations and more,” said V V Vijay Gopal, CEO of the Consulting Group.
“The R K Swamy Hansa Grou serves over 400 clients nationally. We will offer our new service to them and to the broader market. We intend to build a robust practice and put a strong foundation for the future of Group,” continued Vijay Gopal.
