Piramal Consumer Healthcare (PCH) has onboarded Punt Creative, the creative powerhouse within Punt Partners, as its Digital Agency. This mandate was awarded to Punt Creative after a multi-agency pitch.
Punt will be responsible for driving social, digital and campaigns for PCH’s three iconic brands – Lactocalamine, the i-range, including i-pill and their baby care brand, Littles.
Harsh Shah, Managing Director of Punt Creative, said, “It is always exciting to work on brands that you personally are a fan of. With Piramal Consumer’s portfolio of brands, we knew from the word get-go that we wanted to be part of these brands’ legacy and growth. With Lactocalamine, Littles and the i-range, we see immense opportunities for us to do some really good, business-impacting work. The entire team at Punt Creative is looking forward to this exciting journey.”
