PumPumPum, a player in the used car leasing and now a full-stack B2B and B2B2C corporate mobility solutions provider, has raised ₹18 crore in a pre-Series A funding round led by early-stage venture capital firm LC Nueva. The round also saw participation from Mufin Green and Anupam Finserv.
The fresh funds raised will be used to accelerate the development of its asset-light leasing technology platform, expand B2B2C employee leasing partnerships, strengthen OEM and dealer networks across new, used and EV segments, deepen presence in metro markets, and scale technology, sales and customer success teams.
Founded in 2018 by Tarun Lawadia and Sameer Kalra, PumPumPum is a full-stack B2B and B2B2C corporate mobility solutions provider,
PumPumPum has evolved from a used-car leasing company into a comprehensive corporate mobility platform offering leasing across new, used and electric vehicles. The company serves corporates, SMEs, MSMEs and fleet operators across major metro markets including Delhi NCR, Bengaluru, Hyderabad, Mumbai and Chennai.
PumPumPum’s proprietary fintech platform enables banks and NBFCs to deploy capital seamlessly through technology, while the company manages the asset lifecycle end-to-end. This includes vehicle health monitoring, maintenance, and a robust redeployment and resale infrastructure that significantly de-risks defaults that traditional leasing companies lack.
Over the last six years, the company has built deep operational expertise in employee leasing and business vehicle solutions. It is growing at 70% year-on-year, currently manages 1,000+ vehicles, and has crossed ₹100 crore in Assets Under Management (AUM).
PumPumPum is targeting₹1,000 crore AUM within the next three years.
Tarun, Founder & CEO of PumPumPum, said, “Our six years of execution have been focused on solving real pain points for both corporates and financial partners. Traditional asset-heavy models limit growth. Our asset-light platform changes the equation by enabling efficient capital deployment while delivering a seamless mobility experience. This funding validates our vision and accelerates our journey toward making corporate leasing mainstream in India.”
Sohil Chand, Chief Investment Officer, LC Nueva, said, “We are proud to be early backers of Pumpumpum and remain very bullish on the opportunity. The company is building an asset-light, technology-led platform with deep integrations across lenders, insurers, corporates, and end customers. We are also happy to have strategic investors Mufin Green Finance and Anupam Finserv investing alongside us in this round, and we look forward to the journey ahead.”
Kapil Garg, Promoter, Mufin Green Finance, said, “PumPumPum’s technology-first approach, combined with their asset management expertise creates the operational efficiency the leasing market needs. Their platform gives us a unique opportunity to build a strategic leasing book without operational complexity, establishing a new standard in corporate vehicle leasing through our combined strengths.”
