Publicis Sapient, a digital business transformation company, has launched a new focus area in India aimed at enabling enterprises across the globe to build, scale, and transform their Global Capability Centers (GCCs).
The new focus area will address the growing demand for partners that can deliver strategic value and innovation-led growth.
By harnessing its SPEED – Strategy, Product, Experience, Engineering and Data and AI – capabilities, Publicis Sapient aims to support companies through every stage of their GCC lifecycle and ensure that GCCs are positioned for long-term impact.
Built around the Establish–Scale–Acquire model, the new focus area includes:
- Establish: Helping organizations set up AI-first, culturally aligned GCCs that operate as seamless extensions of their core business.
- Scale: Enabling existing GCCs to evolve into future-ready, innovation-driven hubs through capability building, performance management, and continuous improvement.
- Acquire: Enabling organizations to transform under-leveraged GCCs into strategic value centers through acquisition and reinvention.
Nigel Vaz, CEO, Publicis Sapient, said, “As the role of Global Capability Centers rapidly evolves from operational support to strategic value creation, organizations need a partner that combines deep digital expertise with a transformative mindset. With our new focus area in India, we’re helping enterprises unlock the full potential of their GCCs — accelerating innovation, enhancing agility and delivering measurable business value and impact. India’s scale, talent, and digital ambition make it the ideal launchpad for this evolution, and Publicis Sapient is proud to help lead the way.”
Sanjay Menon, Executive Vice President and Managing Director, Publicis Sapient India, said, “Our clients increasingly view GCCs not just as cost centers, but as engines of transformation. Our new focus area reflects our commitment to reimagining the GCC opportunity, helping businesses tap into India’s deep talent pool and innovation ecosystem in a scalable, compliant, and future-focused way.”
