Publicis Sapient, the digital transformation arm of Publicis Groupe, has announced the appointment of Nathalie Gaveau as Chief Client Officer for the United States and EVP, Publicis Groupe.
Based in New York, Gaveau will report jointly to Arthur Sadoun, CEO of Publicis Groupe, and Nigel Vaz, CEO of Publicis Sapient, while joining both Publicis Sapient’s global leadership team and Publicis Groupe’s U.S. ComEx leadership team.
The newly created role underscores Publicis Groupe’s ambition to accelerate client transformation journeys through AI. Gaveau will be responsible for driving growth across Publicis Sapient and Publicis Groupe by scaling AI-powered products, services, and talent across industries, enabling clients to become AI-enabled enterprises.
Gaveau brings a wealth of international and entrepreneurial experience to the role. She began her career in M&A at Lazard before co-founding PriceMinister, one of Europe’s largest e-commerce marketplaces, which was later acquired by Rakuten for $250 million. She went on to establish Shopcade, a data-driven social marketplace acquired by Lagardère. Over the years, she has held leadership roles spanning Europe, North America, and six years in Asia Pacific, earning recognition as one of Europe’s Top 50 Women in Tech.
Currently, she serves on the boards of Coca-Cola EuroPacific Partners, Sonepar, and Lightspeed Commerce.
Arthur Sadoun, CEO of Publicis Groupe, said, “AI is revolutionizing how we deliver outcomes across creative, media, data, and technology. Publicis Sapient’s transformation capabilities and AI platforms are crucial to this process. Nathalie’s extensive experience as a tech entrepreneur and her skills in strategy, product development, digital marketing, and organizational scale make her an invaluable partner for our clients aiming to transform how they create value in an AI-enabled world.”
Nigel Vaz, CEO of Publicis Sapient, said, “The combination of our digital business transformation capabilities, industry expertise, and AI products are enabling clients to transform with greater speed and effectiveness than ever before. We are delighted to welcome Nathalie to our team. Her deep experience in AI, digital innovation, entrepreneurship, and growth will be invaluable as we drive expansion in the U.S. for Publicis Sapient and Publicis Groupe.”
Nathalie Gaveau said, “In over two decades as a leader in this industry, I’ve never witnessed a more transformative moment. What was once the promise of AI-driven transformation is now rapidly becoming reality. I’m thrilled to join the exceptional teams at Publicis Groupe and Publicis Sapient at this pivotal inflection point. I look forward to partnering across the organization to help accelerate profitable growth and unlock new possibilities in how we serve and support our clients.”
