Publicis Groupe South Asia has appointed Lalatendu Das, the current CEO of Performics India, to the newly established position of CEO of Publicis Media South Asia.
In this expanded role, LD will continue to report to Anupriya Acharya, CEO of Publicis Groupe South Asia, and collaborate with key media leaders, including Jai Lala, CEO of Zenith India; Rathi Gangappa, CEO of Starcom India; Sejal Shah, MD of PMX India; and others.
Anupriya Acharya, CEO of Publicis Groupe South Asia, said, “LD is a remarkable leader with established credentials. He has led Performics India to great heights in the past three years. His extensive background in consulting, digital-led transformation, and large-scale operations across India and global markets made him uniquely qualified to drive significant value for our media clients. We are really excited to have him take on this new mandate.”
Lalatendu Das said, “I am delighted to be leading Publicis Media South Asia at an exciting, pivotal, and transformative time. It has scaled capabilities across strategy, insights and analytics, data and technology, and a strong and established portfolio of brands in its client roster. I look forward to keeping the growth momentum going, delivering industry-first offerings and tangible, exponential growth for clients. The canvas is vast, and the opportunities are huge.”
