Publicis Groupe announced the appointment of Geoff Calabrese as its Chief Commercial Officer. Calabrese will report to Dave Penski, CEO of Connected Media and member of the Groupe’s executive committee, and Lou Rossi, Chief Financial Officer of Connected Media.
Calabrese will oversee client commercial engagements across new and existing partnerships and will be responsible for the development and delivery of commercial agreements designed to provide clients with increased value, effectiveness and efficiency.
Uniting Calabrese’s rich experience alongside the scaled expertise and clout of Publicis, Calabrese will also focus on driving future-facing commercial models, spanning agency remuneration, performance incentives, media value guarantees, integration of technology and tools inclusive of AI benefits, and trade working capital agreements.
Calabrese was most recently Chief Executive Officer of North America Investment at Omnicom Media Group (OMG), where he spent more than 15 years. In that role, Calabrese oversaw the investment and activation of over $20 billion across all media channels and led many of OMG’s key strategic business units inclusive of Optimum Sports and Outdoor Media Group.
Calabrese brings extensive expertise in helping brands transform their business to adapt to the media landscape’s ongoing fragmentation and transition to a data-driven, audience-first buying approach. Prior to his most recent role at OMG, he also served as Chief Investment Officer, NA; President of OMent, Omnicom’s principal buying unit; and Director of Accountability, where he helped manage OMG’s client savings programs.
Dave Penski, CEO Connected Media, said, “We are thrilled to welcome Geoff to Publicis. In this increaslingly fragmented media landscape, Geoff’s influence and leadership will be instrumental as we build the future of outcomes-based marketing, having driven major investment deals and negotiations spanning top brands and partners. His leadership will only accelerate and scale our ability to bring clients the best opportunities and maximize their investment across all media channels, powered by best-in-class data.”
