Publicis Groupe has announced the acquisition of Captiv8, an end-to-end influencer marketing platform.
Captiv8 has a network of 15 million creators globally, covering 95% of all influencers with +5000 followers. With its proprietary AI-powered technology, and leading social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive commerce at scale.
Captiv8 is ranked the 1 Enterprise Influencer Platform by G2 thanks to a unified data foundation, AI automation, social listening technology and industry-leading Branded Storefronts solutions, which connect influencer, commerce and affiliate channels in a single platform. Captiv8 is active in 120 countries, adapted to local languages and currencies, and processes over 2.5 billion social posts every year.
This move integrates Captiv8’s technology and global creator network with Influential’s scale and Epsilon’s connected identity solutions, forming a unified offering to help brands manage, measure, and optimize their influencer marketing across platforms.
Captiv8’s Influencer platform will underpin Publicis’ global Connected Influencer offering and be powered by Epsilon’s CoreID to allow brands to unify, deploy and control their creator strategies and activations across social platforms, media channels, and markets.
With access to Captiv8’s Creator Commerce capabilities, creators and brands will be empowered to monetize creator content and drive closed-loop conversion across social, commerce, and affiliate channels in a single environment.
By aggregating identity, influencer, and transaction data within Captiv8’s platform, Publicis will be able to provide clients with transparent, real-time, full-funnel measurement of the business impact of creator marketing across platforms and media channels.
Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe’s global Influencer offering worldwide.
Arthur Sadoun, Global CEO, Publicis Groupe, said, “Through this acquisition, we are further reinforcing our Category of One, building the world’s most powerful influencer platform by connecting the scale and service of Influential with Captiv8’s unrivalled technology, grounded in Epsilon’s connected identity.”
“This platform is a one-stop-shop for our clients’ influencer marketing initiatives. They can uniquely unite, plan and optimize creator strategies that are brand fit, brand safe, with fully transparent measurement. With what is now the largest influencer community, underpinned by the most advanced tech platform, we can ignite earned-first programs on behalf of brands, to supercharge campaigns with authentic virality and connect directly to commerce,” he added.
“As we continue to invest in the products and services that drive true differentiation for our clients and ourselves, I’m thrilled to welcome Krishna and the Captiv8 teams to the Publicis family,” he said.
Krishna Subramanian, Captiv8 Co-Founder & CEO, said, “Captiv8 was built to unify the fragmented creator economy – turning influence into a commerce engine that drives real ROI. Publicis Groupe shares that vision for a fully connected, data-powered future. Together, we’re not just scaling creator marketing, we’re transforming it into a global growth channel that delivers measurable impact from first impression to final purchase.”
Ryan Detert, CEO of Influential, said, “We look forward to combining the power of Captiv8’s award-winning influencer platform with Influential and providing best-in-class capabilities to all of our clients. As two leaders in the influencer marketing space, together, we bring unrivaled expertise, innovation, and transformation for our clients.?We’re excited to collaborate with Krishna and Sunil to co-author the future of global influencer marketing at Publicis.”
