PTC Network announced the appointment of Rajiee M. Shinde as the Chief Executive Officer of PTC Entertainment.
A Dadasaheb Phalke Film Foundation Awardee and a veteran of the media and entertainment industry, Shinde brings with her a legacy of innovation, sharp content strategy, and business acumen that has consistently led brands to leadership positions and created new revenue streams across platforms.
With a career spanning over two decades, Shinde has held pivotal roles in the Indian media landscape. Prior to this, she launched the National Music channel Showbox of In10media. She served as the Business Head of ETC Punjabi (Zee Group), where she launched India’s first-ever Punjabi music channel and laid the foundation for the Punjabi music television revolution. Under her earlier leadership, PTC Punjabi emerged as the No. 1 Punjabi channel, driven by her deep understanding of audiences, content, and market dynamics.
Rajiee M. Shinde said, “I’m truly honoured to be part of the PTC Group once again. PTC Entertainment holds immense potential and emotional connect with Punjabi audiences across the globe. My immediate focus is to unlock that potential, scale up original content, and build a globally relevant ecosystem for Punjabi film and music.”
