Prowrrap, a Delhi-based one-stop procurement platform for packaging materials, capex, warehouse assets, and turnkey projects, has raised ₹4 crore (₹40 million) in a seed funding round led by Calance Software and IIT Varanasi Alumni super angel investor Amit Govil.
The company plans to raise its Series A round in the next 18–24 months to further accelerate growth.
The funds raised will be used to strengthen technology capabilities for smarter procurement solutions, scale distribution networks across India and deepen focus on quick commerce, fresh and natural produce (FnV), e-commerce, and SMEs/MSMEs.
Founded in 2024 by brothers Sagar K. Saxena and Rishabh K. Saxena, Prowrrap is simplifying supply chain operations for MSMEs and high-growth enterprises through a design-to-distribution procurement platform. The startup is already serving clients in Tier-1 cities and select Tier-2 markets and aims to expand to 25 cities by the next fiscal year.
Sagar K. Saxena, Co-founder and CEO of Prowrrap, said, “Our vision is to transform & simplify the way businesses procure their packaging and operational assets. This investment will help us enhance our technology, expand faster, and deliver unmatched efficiency to fast-growing enterprises.”
Rishabh K. Saxena, Co-founder of Prowrrap, said, “MSMEs and high-growth companies often face supply chain bottlenecks. Prowrrap solves this by providing a unified platform that ensures speed, quality, and cost efficiency in procurement.”
Investor Amit Govil said, “Prowrrap is solving a fundamental challenge in the MSME and fast-commerce ecosystem—procurement efficiency. With the founders’ strong industry experience and clear vision, they are well-positioned to disrupt this space.”
