PROHED, a Gurugram-based digital marketing agency, has once again been awarded the digital mandate by Khoya Mithai, a luxury Indian sweets brand for the fifth consecutive year.
PROHED has been entrusted by Khoya Mithai with the digital mandate for Search Engine Optimization (SEO) and Performance Marketing since 2021.
Over the past five years, Khoya has expanded its footprint across new markets, grown its artisanal range of traditional and contemporary mithai, and introduced curated offerings catering to nostalgic and modern palates. Through targeted campaigns, performance tracking, and ongoing optimisation, the partnership has enabled Khoya Mithai to strengthen its digital foundation and scale thoughtfully in a dynamic landscape.
Pulkit Dubey, Co-Founder, PROHED said, “Working with Khoya Mithai has been a rewarding experience for us, and we are excited to continue helping them out in their journey of online success. Together, we aim to revolutionize the way traditional sweets are marketed and sold in the digital space, setting new benchmarks for the industry. Through our collaboration, we are 100% confident that Khoya Mithai will continue to grow and thrive in the ever-evolving digital landscape.”
Sid Mathur, Founder and Director, Khoya Mithai said, “Our collaboration with PROHED over the past few years has played an important role in shaping Khoya Mithai’s digital journey. Their understanding of our brand and thoughtful execution have allowed us to strengthen our presence in an increasingly competitive space. As we mark five years of this partnership, we’re looking forward to building on the progress we’ve made. Khoya has evolved steadily—from expanding our product range to reaching a wider customer base—and with PROHED’s continued support, we’re keen to explore new avenues for growth while staying true to the values that define our brand.”
