Primus Senior Living, an elder care startup has raised $20 million in a seed funding round led by General Catalyst, with participation from Nikhil Kamath and Gruhas, the investment firm co-founded by Kamath and Abhijeet Pai.
The funding will be used to develop a comprehensive eldercare platform that offers a wide range of services, including healthcare, wellness, lifestyle, and social engagement—all delivered in the comfort of the elder’s home.
Adarsh Narahari, Founder and Managing Director of Primus said, “This investment marks a transformative moment in our mission to enrich the lives of our elders in India. At Primus, we envision a future where aging is not seen as a burden but as a cherished phase of life. Our goal is to create a vibrant, inclusive ecosystem where seniors are not only cared for but celebrated—surrounded by love, connection, and purpose. We believe every elder deserves to age with dignity and joy, living fully in their own homes or within thriving intergenerational communities. Together, we are not just building services; we are igniting hope and fostering a movement that redefines the aging experience in India.”
Nikhil Kamath, founder and entrepreneur said, “India could become a really exciting destination for retirement migration in the next decade. Think about it—our hospitality, our culture, our landscapes—we’ve got all the right ingredients to build a compelling ecosystem for retirees, both local and global. The eldercare space could be a huge entrepreneurial opportunity as well. India is getting older, and with the rise of nuclear families, we need to rethink how we take care of our elderly. The traditional approach doesn’t always work anymore. We need new-age solutions—like what Primus is creating—to give people the care, comfort, and dignity they deserve as they age. This is just the beginning.”
Priya Mohan, Partner at General Catalyst said, “Solving for Elders and their needs is a deeply personal problem statement, as I am sure with many in our generation. As India grows older, we need to reimagine how we service our Elders in a manner that preserves their agency and expands their quality of life. Primus aims to achieve this with ‘Home’ as an anchor, creating mini ‘Blue Zones’ for our Elders with a tech & data-first solution that combines health, community, purpose, and lifestyle. We are thrilled to partner with Adarsh on this exciting journey to build India’s most recognized full-stack platform for our Elders, from the ground up.”
Primus Senior Living, based in Bengaluru, is on a mission to transform elder care by leveraging technology and creating a robust service infrastructure that allows elders to age with dignity and maintain a high quality of life.
The platform offers seamless integration of healthcare, lifestyle support, and proactive ageing services, all delivered directly to the home. With the home as the focal point of care, Primus is also building intergenerational communities where people of all ages can live, connect, and thrive together, creating environments that foster meaningful relationships and cater to the evolving needs of seniors.
Currently, Primus operates a community of 500 homes specifically designed for seniors to purchase, allowing them to live in a supportive environment with access to healthcare, wellness, and lifestyle services.
