Primus Partners, an Indian consultancy firm, has announced the opening of its new office in the United Arab Emirates (UAE).
The UAE office will be established as a wholly-owned subsidiary of Primus Partners India, marking a significant step in expanding its footprint into international jurisdictions under the aegis of Nader Haffar as Director.
With over 30 years of experience in professional services and management consulting across global, regional, and local markets, Haffar brings a wealth of knowledge and expertise to his role.
The establishment of the new office aligns with the recent MoUs (Memoranda of Understanding) signed between India and the UAE, covering crucial areas such as bilateral trade, energy cooperation, infrastructure development, cultural exchange and people-to-people initiatives.
Furthermore, the recent enactment of the India-UAE Comprehensive Economic Partnership Agreement (CEPA) has created a robust framework for future collaboration between the two nations.
Nilaya Varma, Co-Founder & CEO of Primus Partners, said, “Expanding into Dubai represents a pivotal step in our strategic vision to forge deeper, more impactful partnerships in the region. As UAE increasingly asserts its role as a major player in the global economy, we see tremendous potential to drive innovative solutions and thought leadership within this market.”
“This expansion enhances our ability to deliver tailored, high-value services to clients and positions us to capitalize on emerging opportunities across segments. Moving ahead, the focus will be on leveraging our presence to spearhead transformative projects and solidify our role as a leading advisor in the region,” Varma said.
Nader Haffar, Director of Primus UAE, said, “Our new office in UAE will play a vital role in steering key regional projects. By leveraging initiatives such as IMMEC and I2U2, we are not only contributing to global trade dynamics but also positioning ourselves to spearhead innovations that address critical areas such as infrastructure and sustainable development. Our objective is to harness these opportunities to create lasting economic and environmental impacts.”
Davinder Sandhu, Co-Founder & Chairperson of Primus Partners, said, “With our recent office launch in Chennai marking a major milestone, expanding into UAE and KSA represents the next strategic step in this journey. Both countries are leading a new era of economic collaboration and innovation.”
“This expansion is more than just a geographical move as it places us at the epicentre of transformative projects that will drive sustainable development and economic progress across the region. We will leverage our expertise to contribute meaningfully to the dynamic growth of the Middle East,” Sandhu said.
