The Prime Volleyball League announced 21 sponsors and partners for the fourth edition of the league, which kicked off on October 2, 2025, in Hyderabad.
RR Kabel, a manufacturer of wires and cables in India and a player in the electrical sector, joined this year as the Title Sponsor for the league. Meanwhile, the league will be powered by Scapia, a travel fintech company known for its travel credit card, curated travel offerings, and a comprehensive reward system.
With several sponsors from previous seasons returning, the RR Kabel Prime Volleyball League, powered by Scapia, is exclusively co-owned and marketed by Baseline Ventures.
The league once again attracted several top companies this year, with New India Assurance, NTPC, Bank of Baroda, Amul Kool, and Mutual Funds coming on board as the Associate Sponsors, and Cosco, Cello, NetEnrich, and Eeken by Paragon joining as Official Sponsors.
The fans can also witness the live action from the comfort of their homes with Sony Sports Network as the Official Broadcast Partner in the Indian sub-continent, while YouTube comes on board as the global Digital Streaming Partner.
Further boosting the league’s digital footprint, Snapchat has been onboarded this year as the Content Partner, and Radio Mirchi is coming on as the Entertainment Partner.
The iconic beverage company Red Bull has also officially joined hands with the league this year as the official energy drink partner.
To ensure athlete safety and recovery, Arete Hospital has been onboarded as the Medical Partner for the fourth edition.
Mera Hoardings continues its association as the Outdoor Partner, while Piston des Sports will continue to offer the Athlete Management services during the fourth edition.
Tuhin Mishra, Managing Director & Co-Founder at Baseline Ventures, said, “The enthusiastic support from all our sponsors and partners is a powerful testament to the league’s growing appeal and solid commercial viability. This wide-ranging support from both returning and new partners underscores the trust they place in our vision and the value we deliver. This is a clear signal that the Prime Volleyball League has successfully established itself as a premier sports property in India. With our innovative format, star players, and ever-expanding digital reach, we are set to deliver another incredible season for fans, players, and partners alike. We are confident that this collective backing will help us elevate the league to new heights.”
