Prequate Advisory, a Bengaluru-based strategic consulting firm focused on transforming businesses through data-led growth and efficiency and hyper-tailored transaction advisory, has announced the appointment of Vejay Anand as Senior Advisor and Uday Shetty as Disruptor-in-Chief.
Vejay Anand brings over three decades of leadership experience in building, transforming, and scaling consumer brands, with a proven track record of driving organizational growth, brand innovation, and strategic transformation.
Vejay Anand has held strategic and operational roles at companies such as Café Coffee Day, Universal Sportsbiz (Wrogn), Future Group, and Intel, building enduring consumer brands, achieving nationwide scale, and driving profitability in highly competitive markets. His mandate at Prequate will include advising Prequate and its key accounts on market positioning, retail expansion, growth acceleration, and scaling operationally.
Uday Shetty, a veteran brand strategist known for challenging business orthodoxy, comes in as Disruptor-in-Chief, a newly created role designed to drive innovation and intellectual leadership within the firm and for the businesses it partners with.
In his role as Disruptor-in-Chief, Uday Shetty will focus on amplifying Prequate’s innovation agenda, helping drive brand positioning and co-developing smart ways to reimagine consulting frameworks, future-proof business models, and create intellectual assets around the brand’s core that strengthen the firm’s market leadership.
Vejay Anand said, “Prequate sits at a fascinating intersection where deep financial acumen & a rich India context strategy meet brand imagination. Volatile markets and strong consumption markets require strong roots and a clear vision to thrive. This will include a merger of insight with execution that is relevant and timely. I’m looking forward to helping Prequate and our clients build strategies that aren’t just ambitious, but battle-tested and market-ready.”
Uday Shetty said, “Disruption today isn’t about chaos but about clarity. It’s about challenging the centre of strategy, how decisions are made and using blue-sky thinking to unlock new possibilities. Prequate’s appetite for being highly adaptable makes it the perfect platform to shape what execution-first strategy consulting looks like in the next decade.”
Pradyumna Nag, Founder, Prequate Advisory, said, “At Prequate, our strength lies in our ability to connect dots others don’t see and help drive institutional excellence using it. With Vejay’s on-ground operating knowledge and Uday’s crossing the chasm lens, we’re strengthening our ability to deliver transformative outcomes for our clients that even they were not aware of. This leadership infusion signals our intent to build the future of consulting over the next decade. One that leads with actionable insight, not just hindsight.”
