Bollywood actress Preity G Zinta and cricketer Shubman Gill have partnered with Australian businessmen Mark Sellar and Deke Smith to co-found the member-based gym facility DRIVE FITT in India.
As per the company, DRIVE FITT uniquely blends state-of-the-art cricket training facilities involving high-tech bowling machines in the nets, yoga studios, comprehensive strength, conditioning, and cardio training with gym amenities and plans to open its flagship facility later this year.
Nikhil Kakkar, the former COO of Gold’s Gym with 16 years of experience, has been appointed as COO to lead operations and franchising.
The first facility is scheduled to open in Gurugram this October, followed by a second location in Noida in November. The aim is to expand its franchise business to 300 locations across India within the next three years. This rapid expansion is designed to make top-tier fitness and cricket training accessible to a broader audience, fostering a healthier and more active nation.
The gym offers a range of membership options, including daily passes for INR 1,000, monthly memberships starting at INR 7,000, and annual memberships reaching up to INR 35,000. Family memberships are also available for two adults and up to two children.
Speaking about the launch, Preity G Zinta, Co-Founder, DRIVE FITT said, “I am excited to bring DRIVE FITT to India as it represents a unique fusion of fitness and cricket, two passions that resonate deeply with me and a lot of people in India.”
“Our mission is to create an inclusive environment where people of all ages and fitness levels can come together to train, have fun, and stay healthy. I’m excited to bring this innovative concept to India and can’t wait to see how it transforms lives,” she added.
Regarding his entrepreneurial venture, Shubman Gill, Co-Founder, DRIVE FITT commented, “The seed of DRIVE FITT was my experience of a lack of accessible, quality training facilities. Growing up, this meant hours wasted in commuting between home, the pitch and the gym. DRIVE FITT will change this with a unique space that integrates world-class gym and fitness facilities with cricket-infused training. We understand the vital link between physical and mental well-being, and our goal is to help individuals, both aspiring cricketers and fitness enthusiasts, excel both on the field and in life. DRIVE FITT is more than just a gym; it’s a community to empower every Indian with the key to achieve their fitness and wellness goals.”
Talking about the launch, Deke Smith, CEO and Co-Founder, DRIVE FITT, said, “With DRIVE FITT, we’re thrilled to bring a unique blend of cricket and fitness to India. With India’s fitness industry growing at an impressive 25-30% year-on-year and cricket participation surging, DRIVE FITT offers a comprehensive solution for all fitness and cricket enthusiasts of every age. Our goal is to inspire a passion for health and wellness through the excitement of cricket, providing world-class facilities and training methods designed by cricketing experts.”
Mark Sellar, Chairman and Co-Founder, DRIVE FITT shares, “DRIVE FITT represents a groundbreaking fusion of sport and fitness, tailored for everyone. It’s a place where people can train for cricket, have fun, and get fit and healthy any day of the year. With our state-of-the-art facilities and cricket training programs developed by Shubman Gill and Australian cricketers Chris Lynn and Ryan Harris, we aim to empower individuals to achieve their fitness goals while enjoying the spirit of cricket.”
