Pravis, a tech-first growth marketing agency, announced the appointment of Ritu Sharda as its partner and Chief Creative Officer. Ritu Sharda joins Pravis from Ogilvy, where she led several iconic and award-winning campaigns.
In her new role, Ritu will lead Pravis’ creative vision, ensuring that brand-building and performance marketing work seamlessly together to solve real brand challenges.
With 24 years of experience, Ritu has led award-winning work for brands such as Mirinda, 7 Up, McDonald’s, Samsung, Nestlé, Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, Sprite, Fanta, Pernod Ricard, Dalmia cement, Mother Dairy, Dabur.
Ritu Sharda, Partner & Chief Creative Officer, Pravis said, “Creativity in the digital world is being forced into silos —brand storytelling on one side, performance marketing on the other. But true brand success comes from integrating the two seamlessly. That’s what excites me about Pravis. It’s built to be tech-first, with no silos and a compensation model tied to brand success. This is where I see the future, and I’m excited to build it with them.”
Vishal Gupta, Co-Founder of Pravis, said, “Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take complete ownership of the entire funnel and tie our remuneration model to brand growth. With Ritu on board, we now have one of the sharpest creative minds ensuring that the power of creativity flows through the entire funnel seamlessly.”
Prashant Sinha, Co-Founder of Pravis, said, “In a market of sameness, great creativity acts as a force multiplier—driving both brand differentiation and the efficiency of marketing spends. Ritu, with her track record of delivering award-winning, culture-defining work, will ensure that creativity becomes a growth engine, not an afterthought in a digital-first world.”
