PowerUp Money, a wealthtech platform, has raised $7.1 million in a seed funding round co-led by Accel, Blume Ventures and Kae Capital. The round also saw participation from 8i Ventures, DeVC and angel investors.
The fresh capital will be used to strengthen its product development, enhance the investment intelligence engine, scale the advisory offerings and scale customer acquisition efforts.
Founded in April 2025 by Prateek Jindal, former Co-founder of Uni Cards, PowerUp Money helps users manage finances through goal-based investing, portfolio tracking, and educational tools.
PowerUp Money offers direct mutual fund investments to retail investors. PowerUp’s flagship offering, Power Mutual Funds, aims to bring disciplined, data-backed mutual fund advisory to users through an intuitive, app-based interface. The platform combines portfolio monitoring, automated nudges, and actionable insights – all free of charge – to help investors stay on track without the complexity or jargon typically associated with wealth management.
Power Mutual Funds has already tracked over ₹3,000 crore in assets across 25,000+ customers.
The company also offers an exclusive membership for investors that gives premium research and curated portfolio guidance. They also offer other wealth products such as Power FD which helps users get access to the highest interest rates on their debt investments from RBI-regulated banks and NBFCs and Power Age, a financial planning tool that helps users work towards financial independence.
PowerUp Money plans to onboard 10 million users to their platform in the next three years.
Prateek Jindal, Founder and CEO, PowerUp Money, said, “Most Indian investors start with SIPs or one-time investments but don’t know what to do next. Portfolios are left unattended for years — we want to fix this. We want to empower every investor with the right research and tools, in a way that’s simple and effortless. Getting the right advice at the right time compounds not just your money, but also your confidence as an investor.”
Ashish Fafadia, Partner, Blume Ventures, said, “India’s wealthtech story is just getting started—and now wealth advisory time has come, especially as investable surplus grows and investor participation broadens. PowerUp has the right ingredients: a strong product, a deep understanding of user behaviour, and the ability to scale. We’re excited to support Prateek and the team as they build what could become the defining wealth platform for India’s next generation of investors.”
Prayank Swaroop, Partner at Accel, said, “The next wave in Indian wealthtech isn’t just about access to investment products—it’s about delivering high-quality advisory at scale. PowerUp is taking a unique approach, backed by deep user understanding and reimagining what investment advisory should look like for the digital investor. With PowerUp Elite, they’re putting high-quality investment research and guidance in the hands of every Indian — without the high fees of traditional wealth managers.”
Sunitha Viswanathan, Partner at Kae Capital, said, “Most mutual fund investors don’t lack intent — they lack time and guidance. PowerUp’s approach meets them where they are, offering simple, timely advice that works.”
