Power Gummies, a gummies brand, has raised ₹10 crore in the bridge funding round led by the Jaipuria Family Office and Quadrant. The round also saw participation from existing investors 100unicorns, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das and NB Ventures.
The funds will be used to enable the brand to become completely sugar-free in its products, followed by expansion into no-added sugar products and an upgraded composition in the existing range.
As part of its expansion plans, the brand will venture into Dubai and the UK under the brand names “Aesthetic Nutrition“ and ‘Power Chew’.
The company has also elevated its CSO Kapil Mittal and COO Ankita Chaudhary to the position of co-founders as part of its growth strategy.
Divij Bajaj, Founder of Power Gummies, said, “We are thankful to all the investors for believing in us and supporting us with this raise despite the tough funding market. With this raise, we plan to enter the holistic wellness market in various form factors such as pills powders and other creative products along with widening our gummies market by launching no-added-sugar gummies. We plan to use this raise judiciously and conservatively to make sure, despite all new launches, we achieve profitability by March 2025.”
Ruchirans Jaipuria, MD, Jaipuria Beverages and Food Industries, said, “I have always believed in the brand and the team. Renewed focus n approach of providing Essential nutrition in forms of gummies that are tasty n sugar free is the way forward. I believe PG will disrupt the nutraceuticals market with their innovation and I really look forward to being part of this journey with them.”
Apoorv Ranjan Sharma, Co-founder and Managing Director of Venture Catalysts++ said, “Power Gummies’ innovative approach to wellness has consistently impressed us, and we are excited to fuel their next phase of growth. Their transition to sugar-free formulations and expansion into holistic wellness products under Aesthetic Nutrition reflects a keen understanding of the evolving consumer needs. With their strategic global expansion plans and a diverse product portfolio addressing crucial everyday wellness requirements, we are confident in their potential to disrupt the nutraceutical market. Beyond financial returns, this investment is about partnering with a brand that is redefining how people approach their health and well-being.”
Founded in 2018 by founder Divij Bajaj, Power Gummies offers health and inside-out wellness solutions to a broader audience.
Power Gummies is now expanding its focus by introducing a wide range of holistic wellness products under its parent company, Aesthetic Nutrition, which will now serve as the primary brand for these offerings.
With a thoughtfully curated portfolio of 20 innovative products, this new venture marks a significant milestone in the company’s mission to address a broad spectrum of health and beauty needs.
The lineup includes a Hair Growth Styling Serum, an All-in-One Face Serum, a Korean Collagen Peptide beauty drink, and convenient Daily Fiber Sachets to improve digestive health.
It also features tailored protein supplements and vitality products designed specifically for men and women.
