Plush, a Chennai-based feminine personal care brand, has raised ₹40 crore in a growth funding round led by Rahul Garg. The round also saw participation from Blume Founders Fund, OTP Ventures, Careernet, the Patni Family Office, Sumit Jalan, Ajay Kumar Aggarwal, and other strategic investors.
The fresh funds raised will used to deepen its market presence, expand our offline footprint, and invest in brand-building.
Founded in 2019 by Prince Kapoor and Ketan Munoth, Plush is a personal care brand that focuses on feminine care products with a product portfolio that includes period care, intimate wellness, hair removal, and self-care essentials.
Its products are currently available in 500 stores across Bengaluru, Chennai, Mumbai, Delhi, and Hyderabad, with plans to expand its retail presence to 2,000 stores over the next six months.
Plush reported an 84% year-on-year revenue growth to ₹28.87 crore in the fiscal year ending March 2024. During the same period, the company posted a loss of ₹4.4 crore. The startup is projected to close FY25 with Rs 65 crore revenue.
Prior to this round, Plush had raised just ₹26 crore, making its current ₹100 crore net ARR and EBITDA-level profitability and now targeting ₹200 crore ARR in the next phase of growth.
Plush counts Ashish Dhawan, Akhil Dhawan, Patni Family Office, Anyaa Ventures, Sujeet Kumar, and Gaurav Munjal among others as its early investor base.
Prince Kapoor, co-founder of Plush, said, “This capital will help us deepen our market presence, expand our offline footprint, and invest in the kind of brand-building that makes Plush the go-to personal care brand for everyday wellness.”
Ketan Munoth, Co-founder, Plush, said, “At Plush, we’re not just building products – we’re building a movement. One that’s rooted in comfort, driven by community, and designed around what women actually want: clean, effective solutions that feel as good as they work.”
Rahul Garg, the lead investor in the round, said, “Plush has the right building blocks in place – it’s a loved brand with a strong emotional connect and repeat behavior. What sets them apart is their ability to scale with capital efficiency, without losing sight of quality or growth.”
