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Home > Business > Brands > Plane unveils new brand identity

Plane unveils new brand identity

The rebrand marks a significant evolution in the company’s vision, transforming Plane from a developer-first tool into a unified product suite designed to support dynamic, cross-functional work at scale.

MarcaMoney Staff
Last updated: August 6, 2025 3:18 PM
By MarcaMoney Staff
Plane unveils new brand identity
Plane unveils new brand identity
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Plane, the open-source project management platform, has announced its first major rebrand since its founding in 2023. The rebrand marks a significant evolution in the company’s vision, transforming Plane from a developer-first tool into a unified product suite designed to support dynamic, cross-functional work at scale.

Vamsi Kurama, Founder of Plane, said, “Project management should feel light, adaptable, and transparent. This rebrand brings that belief to larger organisations—combining simplicity with the performance, extensibility, and security they demand. We didn’t just redesign our logo. We rebuilt Plane to meet the complexity and ambition of modern work. And we’ve done it while preserving the clarity and openness of our community values.”

The company also pre-announced Plane Intelligence (Pi), a suite of AI-first features that empower teams to streamline complex workflows, unlock organizational knowledge, and work more intelligently.

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The newly unified product suite integrates project management, knowledge management, and AI in one seamless interface.

As part of this evolution, Plane is introducing Plane Intelligence (Pi), a suite of AI features currently in beta with design partners. Pi lets teams query unstructured knowledge across tools, interact with their Plane data using models like ChatGPT and Claude, and deploy AI teammates to automate time-intensive, cross-functional workflows. These features are designed to enhance everyday work across departments, making knowledge accessible and processes more efficient.

Over the past year, Plane has rapidly expanded its footprint across industries, serving Fortune 500 companies, private defense contractors, governmental departments in over 20 countries, and fast-scaling organizations in AI, finance, healthcare, and manufacturing. To meet this next phase of growth, Plane has reimagined its product experience to serve the needs of entire organizations, not just individual teams.

While Plane’s Community Edition, with over 37,000 GitHub stars, remains one of the most popular open-source project management tools, the company’s enterprise adoption is accelerating. Advanced features such as SAML, RBAC, audit logs, and dedicated implementation services support seamless enterprise onboarding.

The reimagined Plane experience is now live across both Cloud and self-hosted editions. Plane Intelligence is currently in beta and rolling out to Business and Enterprise users on request.

TAGGED:Plane

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