Piramal Pharma Limited’s India Consumer Healthcare (ICH) announced Bollywood actress Yami Gautam as the new brand ambassador for Little’s.
Piramal Pharma also announced the launch of its new campaign, #SwitchToSofter, for its flagship baby care brand, Little’s. The campaign featuring Yami Gautam introduces Little’s Fluffy Soft Diaper Pants—crafted with superior imported materials to ensure 12-hour absorption, an anti-rash formula, and a wetness indicator for all-around protection and enhanced softness for babies.
The brand strongly conveys this message through a #SwitchToSofter campaign with their new brand ambassador Yami Gautam. To further assure the consumers of product quality, the brand is offering a money-back guarantee if the consumer is not happy with the product, thus building more confidence.
Sai Ramana Ponugoti, CEO, Piramal Consumer Healthcare said, “With the rise of urbanization, greater exposure to global trends, and growing awareness about child health and hygiene, the expectations of new mothers in India have increased significantly for baby care products. Today, new mothers demand a diaper that guarantees not only absorption but also gentle softness to protect delicate baby skin. Little’s Fluffy Soft Diaper Pants have been thoughtfully designed to meet these needs with comfort, protection, and innovation.”
Speaking on this association with Little’s, Yami Gautam said, “As a new mother, I am incredibly happy to partner with Little’s, a brand that truly understands the needs of both babies and mothers. Motherhood is a beautiful yet challenging journey, and having Little’s by my side makes it easier. The launch of Little’s Fluffy Soft Diaper Pants exemplifies their commitment to ultimate comfort, enriching the softness experience for babies. This focus on comfort helps keep my baby relaxed, allowing me to enjoy motherhood with less stress.”
