Pidge, an end-to-end technology-driven logistics and fulfilment solutions provider, has announced the appointment of Arpit Bansal as its new Head of Marketing and Growth.
With over 12 years of cross-industry marketing experience, Bansal brings deep expertise in shaping brand narratives, driving digital-first growth, and building strong consumer trust across fintech platforms, mobility, digital payments, and enterprise solutions.
His career includes leadership roles at Escorts, Sterlite Power, Evalueserve and Paytm, where he contributed to high-impact marketing campaigns, digital adoption, and integrated communication strategies at scale.
Ratnesh Verma, Founder & CEO of Pidge, said, “Marketing at Pidge has always been about more than visibility -it is about building trust in a category where reliability is everything. As we scale our technology, expand our fulfillment network, and work closely with enterprise customers, the role of longitudinal full-funnel marketing becomes even more critical. Arpit’s strategic vision, data-driven mindset, and deep understanding of consumer behavior make him the right leader to amplify our brand and accelerate our next phase of growth. His deep experience across high-growth sectors and his record of building strong, trusted brands aligns closely with Pidge’s mission.”
Arpit Bansal said, “Pidge has already made significant strides in addressing the hardest logistics problems – it is reshaping the category with a strong commitment to trust, reliability, and transparency. I am thrilled to join at such a pivotal phase of growth. My focus will be on creating a differentiated brand experience, building integrated marketing engines, and crafting narratives that highlight Pidge’s disruption. I want to evolve Pidge into one of the most trusted and influential brands in India’s logistics ecosystem.”
Founded in 2019 by Rushil Mohan and Ratnesh Verma, Pidge is a technology-driven logistics intelligence platform committed to enabling reliable, flexible, and secure last-mile deliveries for businesses and individuals.
Recently, Pidge raised ₹120 crore in growth capital led by La Vida es Chula (LVEC).
