phab, a D2C healthy snacking brand, has raised $2 million in a seed funding round led by OTP Ventures. The round also saw participation from Capri Global, Sim&San law firm, and several angel investors.
The fresh capital raised will be used to expand its team, invest in capex, and enhance operations to enhance production capabilities and launch new product categories.
The funds will also used to build a robust pan-India presence through a multi-channel strategy across digital, quick commerce, general and modern trade.
Ankit Chona, co-founder of phab and MD of Hocco, said, “At phab, we’re building more than a product; we’re building a better-for-you snacking movement for modern Indian consumers. This investment helps us lay the foundation to go deeper in quick commerce and digital, while also aggressively scaling offline across key markets. We’re very excited to have investors like OTP and Capri who believe deeply in our vision and are here to support us for the long run.”
“This raise marks an exciting new chapter for phab. We’ve always believed that healthy snacking should feel joyful, indulgent, and sustainable—not restrictive. For us, that means snacks that are big on protein and even bigger on flavour, making it easy for people to get the nutrition they need every day. This funding allows us to invest in innovation, scale with quality, and continue building snacks that people actually want to eat. Having OTP Ventures on board means we get to learn from folks who’ve built, scaled, and reshaped categories. That kind of insight is invaluable as we enter this next phase of growth,” said Gayatri Chona, co-founder and the nutritionist at helm.
Suhail Sameer, founding partner at OTP Ventures, said, “We are big believers of the Indian consumer story, and phab is exactly the kind of brand we love backing. It’s bold, it’s differentiated, and it understands that the future of snacking is functional, not fluff. Gayatri and Ankit make a killer team—blending nutritional expertise with sharp business instincts. We’re thrilled to be part of this journey.”
Founded in 2019 by Gayatri and Ankit Chona, the duo behind brands like Hocco Ice Cream, Huber & Holly, and Hocco Eatery, Phab offers a curated range of protein bars, healthy milkshakes, and functional snacks, all crafted with clean ingredients and zero added sugar or preservatives. With the D2C model at its core, the brand has quickly gained popularity for delivering convenient, on-the-go nutrition without compromising on taste or quality.
Currently selling protein bars and healthy milkshakes through platforms like Amazon, Flipkart, Zepto, and Blinkit, Phab claims to have sold over 2 million units to date
The brand aims to increase its visibility across modern trade outlets, supermarkets, fitness centers, and also boost its footprint on major e-commerce platforms such as Amazon, Flipkart, and its own D2C website.
