Peping, an FMCG startup, has raised ₹2.5 crore in a funding round led by IAN Angel Fund, the evergreen fund of IAN Group. The round also saw participation from other angel investors.
The fresh capital raised will be used to expand distribution, strengthen supply chain capabilities, invest in brand building, and launch new product flavours.
Founded in 2021 by Chirag Maheshwari and Prateek Maheshwari, Peping offers low-calorie prebiotic fizzy drinks and probiotic digestive shots designed for daily consumption.
Peping is available on Swiggy Instamart, Zepto, BigBasket, First Club, Namdhari’s, Ratnadeep, and over 200 retail outlets across Bengaluru. The brand is also present in gyms, cafés, and corporate offices through catering partnerships.
Chirag Maheshwari, Co-founder, Peping, said, “We are thrilled to welcome IAN Group on board alongside key co-investors Signal Ventures, Eleven Eleven, and other angels. Beyond sharing our excitement for Peping’s vision, they bring invaluable strategic expertise to accelerate our distribution expansion and strengthen brand presence.”
