Pepe Jeans London has introduced “VERY PEPE,” the new Autumn/Winter collection campaign featuring Kriti Sanon, who makes her debut as the brand’s first-ever global ambassador of Indian origin.
The campaign will unfold in two waves. The first wave celebrates Pepe Jeans’ denim heritage, showcasing all-denim looks against the vibrant reds of London’s iconic post boxes, telephone booths, and classic cars on the streets of Portobello.
The second wave captures the essence of West London living, featuring smart-casual styles for her, set against the backdrop of classic black cabs and the elegant white facades of Notting Hill.
Reflecting on her association with Pepe Jeans, Kriti said, “Pepe Jeans has always stood for individuality and bold style. I’m thrilled to represent a brand as their global brand ambassador that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience. The ‘VERY PEPE’ collection is versatile and effortlessly stylish.”
On behalf of Pepe Jeans London, AWWG’s CEO Marcella Wartenbergh said, “We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible memorable experience of taking the leading Actor to Silverstone with Red Bull Racing by Pepe Jeans, our upcoming new campaign marks yet another exciting chapter for our brand.”
