Pepe Jeans London, a denim and lifestyle brand, has announced the appointment of Rakesh Jallipally as the new Chief Executive Officer of India.
Throughout his career, Rakesh has been instrumental in scaling high-growth businesses, expanding market reach, and leading transformative brand initiatives. He is well-known for his ability to blend sharp business insight with operational excellence and a keen understanding of the constantly shifting retail landscape.
Before joining Pepe Jeans, Rakesh held the position of Vice President at Flipkart, where he made waves by launching and expanding “Spoyl”, a fashion platform aimed at Gen Z, while also overseeing the men’s fashion segment.
Beyond his time at Flipkart, Rakesh was instrumental in launching AZORTE at Reliance Retail, further solidifying his status as a trailblazer in India’s fashion retail scene. He dedicated nearly ten years to Arvind Fashions Ltd., where he held both CEO and COO roles, driving the growth and transformation of well-known brands like USPA and Flying Machine. Rakesh kicked off his career at Raymond Ltd., managing extensive retail operations across South India, which laid the groundwork for his robust operational and strategic skills.
Rakesh has a Post Graduate Diploma in Management from IIM Lucknow, specializing in Marketing and Strategy, giving him a perfect mix of academic knowledge and practical business leadership.
Rakesh Jallipally said, “I’m really thrilled to be joining Pepe Jeans, a brand that has continually redefined denim and casual wear for millions of Indian consumers. I can’t wait to collaborate with the talented team here to enhance the brand’s presence, broaden our market reach, and connect more deeply with our diverse customer base. Together, we’re looking to build on Pepe Jeans’ iconic legacy and unlock the next phase of growth for our business in India.”
