Outzidr, a GenZ-focused women’s fashion brand, has raised ₹30 crore in a seed funding round led by Stellaris Venture Partners. The round also saw participation from prominent angel investors including Ramakant Sharma (co-founder of LivSpace), and Ghazal Alagh (co-founder of Honasa Consumer).
The funds raised will be used to strengthen its brand presence, enhance supply chain agility, technology stack, inventory management, and scale its tech-driven ‘test and quick react’ product model.
The company also plans to grow its team and transition 90% of its manufacturing base to India over the next two years, aligning with its goal of building a fast, local, and sustainable fashion supply chain.
Nirmal Jain, CEO and Co-founder, Outzidr, said, “Five years ago, fashion trend adoption in India lagged behind global markets. But in the past couple of years, we’ve seen a complete shift – young consumers demand the latest styles at affordable prices. However, very few brands in India have the capability to meet this growing demand at scale. Building this business requires a sharp demand-sensing engine and an agile product supply chain that integrates trends, design, product development, and manufacturing. At Outzidr, we’re combining technology, analytics, and a strong network of partners to build a scalable, quick-react fashion ecosystem. The capabilities we are building allows us to provide high width, low MOQ and low inventory – in a highly scalable way. Further, the nature of this category gives us an opportunity to become a brand with global relevance in times to come.”
Mayank Jain, Principal, Stellaris Venture Partners, said, “An attractive market of affordable fashion for GenZ, along with the team’s unique and differentiated ‘test & quick react’ solution approach and a strong founder-market fit, form the three key pillars of our investment thesis. Nirmal, Mani and Justin, not only come from the domain but also bring a proven track record of achievement within it. The team’s ability to quickly launch and garner early traction is a testament to this. We could not be more excited to partner with the team on their journey to build India’s largest affordable fashion brand.”
Founded in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr brings global fashion trends to Gen Z women at affordable prices with a unique “test and quick react” approach. It tests trends with low MOQs across a wide variety of styles and rapidly scales up bestsellers through higher purchase quantities.
The brand launched its direct-to-consumer platform earlier this year and quickly expanded to major e-commerce platforms such as Myntra, Nykaa Fashion, and Ajio. With over 3,000 styles live on its website and 2,000 new styles added every month, Outzidr is aiming to reach ₹100 crore of annualized run rate in the next 6-8 months.
Outzidr operates on a hybrid manufacturing model, sourcing from both Indian and international factories. In just three months, it has worked with close to 30 factories across India, spanning multiple product categories. With a Just-In-Time model, Outzidr sources in small MOQs based on demand patterns, ensuring lean inventory and an agile supply chain.
