Ormax Consultants, a consumer understanding and consulting firm, has announced a new division called Ormax WhatNext, a brand advisory for founder-led businesses and MSMEs.
This strategic initiative is focused on teaming up with MSMEs and founder-led businesses to help them tap into growth opportunities, create forward-thinking brands, and navigate the ever-changing market landscape.
At its heart, Ormax WhatNext is a specialised brand and growth consulting division that steps in when businesses hit pivotal moments, whether while entering a new market, or when stagnant brands require a reboot, or businesses that want to differentiate themselves in a crowded marketplace.
Under the leadership of Vispy Doctor, this division features a multi-disciplinary team of experts in consumer behaviour, brand storytelling and category innovation. Armed with a collaborative approach, the division will partner with promoter-driven companies by giving them tailored solutions for challenges. The aim is to empower such businesses to lead the charge in their respective industries.
The newfound team has already partnered with brands from across sectors, ranging from established companies looking to modernise to startups daring to introduce innovative, category-defining concepts.
Vispy Doctor, Chairman & Managing Director, Ormax Consultants, said, “Ormax WhatNext came from a much needed gap we identified in the Indian business ecosystem. While giant firms across sectors have levers to sustain growth, the founders and owners of MSMEs sometimes struggle to innovate or arrest decline despite having a zeal. Our goal is to work closely with such promoters and appreciate the personal and instinctive nature of their businesses. We aim to bring in structure, strategy, and storytelling to complement that intuition — ensuring that their vision keeps pace with changing times.”
Adnan Pocketwala, Growth Partner, Ormax WhatNext, said, “We have a ‘founder’s mindset’ ourselves, and it’s gone into creating Ormax WhatNext. We truly get someone who’s built a business with courage, conviction, and a lot of hard work. Our role is to step in as thought partners. With a few, it could only be about making tactical adjustments when things hit a snag, while with others it would be mapping out a bold new idea. ‘What Next?’ is a pivotal question that every founder inevitably faces at some point!”
