Origin Fresh, a premium fresh produce brand, has raised $1 million in a pre-seed funding round led by Aeravti Ventures, with participation from a group of Ultra HNIs.
The funds raised will be used to expand its delivery network and support the development of cutting-edge infrastructure.
Prashanth Vasan, Co-Founder and CEO of Origin Fresh said, “We are excited to welcome our investors who believe in our vision to revolutionise the fresh produce market. When others trust in your vision, it instills a greater sense of responsibility to achieve the goals you’ve set. This collaborative approach enhances our ability to reach our objectives effectively and thoughtfully.”
Rishabh Singh, Managing Partner at Aeravti Ventures, said, “Origin Fresh is redefining the fresh produce space by proving that Farm-to-Table does not need to be premium or inaccessible, making quality and freshness easily available to consumers. By bridging critical supply-chain gaps, Origin is en route to be one of the country’s leading suppliers of fresh produce.”
Founded in 2020 by Prashanth Vasan and Sidharth Raveendran, Origin Fresh delivers farm-fresh, untouched produce directly to customers’ doorsteps, eliminating middlemen. The brand promises delivery from farm to home within 12 hours.
Origin Fresh claims to have surpassed 5,000 orders within the first 40 days of launch. Offering next-morning delivery, the brand sets itself apart from competitors reliant on same-day delivery models. By focusing completely on fresh produce, Origin Fresh has carved a place among health-conscious consumers, boasting an extensive catalog of over 250 items, including a wide range of exotics.
The company also aims to become an omnichannel brand in the fresh produce consumer category with an e-commerce platform, while also expanding its reach through 200 supermarkets across Bangalore and Chennai by next year.
