ONYA, an offline-first, premium lab-grown diamond jewellery brand, has raised ₹5.5 crore in a pre-seed funding round led by Zeropearl VC.
The round also saw participation from prominent angel investors, including MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, and Rohit Jindal; UrbanVault founder Amal Mishra; and Alkendra Pratap Singh, Managing Director of Crescendo Industries and Director of KE Engineers, among others.
The fresh funds raised will be used to accelerate its offline retail expansion across major Indian cities. With this investment, ONYA also plans to expand its product lines and open more customer-first experience stores.
Founded in 2024 by Himani Yadav and Gaurav Choudhary, ONYA operates as a retailer of lab-grown diamond jewelry that aims to make sustainable, high-quality diamond jewelry accessible and to promote “everyday elegance” with its contemporary designs. The brand focuses on lab-grown diamonds, offering customization and a knowledge hub, and is positioned as a modern, conscious luxury brand.
Within 11 months, ONYA has expanded to four profitable high-street stores in Bengaluru, achieving a monthly revenue run rate of ₹2 crore.
Himani Yadav, Founder of ONYA, said, “ONYA didn’t begin as a business idea — it began with a personal moment. My engagement ring was a lab-grown diamond long before the category became mainstream, and that experience made me realize how many people felt priced out of meaningful jewellery. ONYA was created to change that by bringing emotion, accessibility, and intention back into fine jewellery. Being backed by Zeropearl VC at this stage — and by someone like Bipin, who brings a decade of deep consumer-brand investing experience, including in jewellery — adds immense value and clarity to our journey. The fact that ONYA fits naturally into Zeropearl VC’s Indiluxe thesis reinforces that we’re building in the right direction. This partnership gives us the confidence to take thoughtfully designed lab-grown diamonds to more homes across India.”
Bipin Shah, Founder and Managing Partner, Zeropearl VC, said, “At Zeropearl VC, we back founders who deeply understand the problem they’re solving — and Himani’s clarity stood out from day one. The ONYA team is already showing early signs of cracking an offline & design-first approach in premium lab-grown diamond space, which strongly aligns with our Indiluxe thesis. Young India’s shift in how they view jewellery is undeniable, and ONYA is building right at that inflection point. Their design focus and customer obsession give us strong confidence — and we see this as a gateway to expanding into more premium, next-gen consumer categories over time.”
