ONO, a mandi digitisation platform, announced the appointment of Anurag Sinha as its Chief Business Officer (CBO). In this strategic leadership role, Anurag will spearhead ONO’s growth strategy, forge key partnerships, and drive go-to-market efforts across India’s diverse mandi ecosystem.
Anurag brings nearly two decades of experience across AgriTech, Agri-Finance, and Supply Chain domains. He has successfully scaled both early-stage ventures and large enterprises into high-impact businesses with organisations like ITC and BigHaat.
As the Chief Business Officer, Anurag will lead business development and strategic initiatives aimed at advancing ONO’s mission of empowering the agricultural value chain, with mandis at its core.
Rama Rao Kancharapu, Founder and CEO of ONO, said, “At ONO, we are building a connected and efficient agriculture ecosystem that benefits farmers, agri-businesses, and consumers alike. Anurag’s proven experience in business building and execution will accelerate our vision and help us bring more stakeholders into the fold. We are happy to have him on board.”
Anurag Sinha, Chief Business Officer, said, “Agriculture continues to be one of the most crucial yet underserved sectors when it comes to tech-enabled efficiency and data-driven decision making. I am excited to join ONO’s mission to reimagine agricultural supply chains through data, innovation, and ecosystem collaboration. I look forward to working with this dynamic team and driving meaningful change in the agriculture landscape.”
Founded in 2021 by Rama Kancharapu, Yayati Boruah and Hemanth Balled, ONO is an agri-tech startup that offers end comprehensive solutions for formal credit access, price intelligence, market linkages, and logistics support, serving both agribusinesses and farmer networks. Backed by early-stage investor Aeravti Ventures, the company is leveraging deep domain expertise and capital to scale its impact.
