OneKiraana, a startup enabling India’s kirana stores to create their own private labels through customization at the micro-layer, has raised $1.6 million in a seed funding round led by Ankur Capital.
This round also saw participation from GreenTrunk Ventures, VCMint and other angel investors.
The fresh capital raised will be used to expand its tech and manufacturing capabilities, deepen its last-mile logistics network, and grow its store footprint across India.
Founded in 2021 by Bhavin Soni and Umang Savla, OneKiraana is a tech platform enabling India’s kirana stores to launch private-label products, optimize inventory through demand intelligence, and offer home delivery via third-party logistics.
The company is currently working with 900+ kirana stores, with over 3M private labelled products supplied in 1500 SKUs across 25 categories.
By working closely with stores, OneKiraana captures SKU-level sales velocity, pricing behavior, regional preferences, and working capital cycles. Through integrations with hyperlocal logistics providers, OneKiraana plans to power home delivery for kirana stores, without fixed staffing costs. This data captured feeds directly into sourcing, production planning, distribution and pricing decisions – creating an intelligence layer that learns and improves continuously.
Bhavin Soni, Co-Founder and CEO, OneKiraana, said, “We started OneKiraana with the belief that kiranas need foundational infrastructure to thrive in a world where consumer expectations around quality, packaging and delivery are rapidly changing. The opportunity is clear: kiranas that upgrade their offerings with the right technology infrastructure – better products, efficient distribution, and enabling intelligence layer – will capture the next wave of consumption and emerge as ‘bright stores’ in their neighborhoods. Today, we’re building the rails – product, mass customization and hyperlocal intelligence – enabling kiranas to build their own brand identity and get control over pricing, aligning our success with retailer success. Over the next 18 months, we will build the end-to-end operating system that lets every neighborhood store compete like a scaled retailer.”
Rema Subramanian, Managing Partner at Ankur Capital, said, “At Ankur Capital, we look for opportunities where technological shifts create new opportunities at scale. We’re at a fascinating inflection point in the Indian grocery retail landscape, and OneKiraana is building the complete infrastructure layer that enables mass customization for kirana stores. Technology that enables better products customized to local needs, efficient distribution to pass value to store owners, and last-mile delivery – these three rails working together create a compounding advantage that was earlier only available to larger organized retailers.”
