OneAssist Consumer Solutions, a consumer assistance and protection platform, announced the appointment of Abhishek Maheshwari as its new Chief Executive Officer (CEO). Abhishek will also join OneAssist’s Board of Directors.
Abhishek brings over two decades of experience in scaling consumer-focused businesses across technology, media, and education sectors. His previous leadership roles include CEO of Aakash Educational Services, where he successfully led digital transformation and growth initiatives, and Country Head of The Walt Disney Company India, where he managed diverse brand portfolios and implemented transformative growth strategies.
As CEO, Abhishek will be responsible for overall business, strategy and P&L delivery, leading OneAssist’s expansion into new categories, untapped markets and geographies. He will also accelerate the company’s adoption of artificial intelligence (AI) – from customer experience to AI-led products and service delivery automation- to make its solutions faster, smarter, and more relevant for today’s consumers.
Founded in 2011 by Gagan Maini and Subrat Pani, OneAssist serves nearly 2 crore customers across 19,000 pin codes through partnerships with over 3,000 businesses. Its B2B2C model delivers protection and assistance services for devices, appliances, financial products, and lifestyle categories, supported by a network of 1,000 service providers.
Abhishek Maheshwari said, “OneAssist has pioneered and created a strong business and has built industry-defining capabilities in its journey since 2011, and I couldn’t be more excited to lead OneAssist into its next phase of growth. With a strong team and foundation serving nearly 2 crore customers and robust partnerships with leading organizations, our focus will be to drive innovation in bringing more relevant products to our customers and partners with technology-driven solutions, bringing convenience and peace of mind to millions of customers.”
Gagan Maini, Co-Founder, OneAssist, said, “Subrat and I are absolutely delighted to have Abhishek join as CEO of OneAssist. His proven track record of transforming businesses through technology and his deep understanding of Indian consumers makes him the ideal leader for our next phase of evolution and growth. We will continue to remain actively involved, supporting Abhishek and the team, particularly in areas of strategic growth, including M&A’s and new initiatives.”
Subrat Pani, Co-Founder, OneAssist, said, “We have built OneAssist with a singular focus on customer trust and operational excellence. As we welcome Abhishek, we do so with immense pride in what we’ve achieved and excitement for what lies ahead and look forward to closely supporting him and the company during this next stage of growth, as OneAssist unlocks its true potential.”
