Bata India has partnered with One Source, an integrated marketing consultancy, to enhance its corporate communication, strengthen leadership visibility, and drive strategic reputation-building across stakeholders.
The collaboration will focus on sharpening Bata’s corporate narrative, highlighting its transformation journey, and reinforcing its leadership in India’s evolving retail landscape.
Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “Bata India is undergoing an exciting transformation across Product design, retail experience, and consumer engagement. As we expand our footprint and evolve our brand, strategic and consistent communication becomes vital. Our partnership with One Source will help us shape a cohesive corporate narrative and deepen engagement with the media, customers, and industry stakeholders.”
Sandeep Rao, Managing Director, One Source, said, “Bata is a brand that commands trust and affection across generations. We are honoured to support their strategic communication goals at such a pivotal time in their growth journey. Our focus will be on strengthening Bata’s reputation through thoughtful storytelling, leadership visibility, and a sharp corporate narrative aligned with their evolving brand priorities.”
