OmniActive Health Technologies announced the acquisition of ENovate Biolife, a developer and supplier of clinically proven active ingredients for dietary supplements, functional food and medical food applications.
“ENovate’s approach to ingredients perfectly aligns with OmniActive’s mission of delivering proven products that make a meaningful difference in consumers’ lives. ENovate has done a remarkable job bringing multiple standout ingredients to the market including Muvz, RedNite, and the award-winning Oxyjun. We look forward to bringing these newly acquired ingredients to more brands and formulation partners looking to serve health-conscious consumers around the world,” said Sanjay Mariwala, founder and managing director of OmniActive.
“We are extremely proud of the strides we have made to help our loyal customers deliver products formulated with clinically backed ingredients to address consumer health and performance needs. OmniActive’s comprehensive capabilities spanning across clinical research, R&D, regulatory, marketing and operations, along with global reach, position us well to elevate these ingredients even further,” said Jayesh Chaudhary, founder and CEO of ENovate.
Latha and Jayesh Chaudhary, both pharmacists by training, founded Exotic Natural in 1994, the year of DSHEA, aiming to develop botanicals and marine ingredients for health solutions. Building upon that success, ENovate, headquartered in Mumbai, India, was established in 2009, to focus on developing proprietary, clinically studied botanical ingredients, across sports and active nutrition, joint and lower back support, men’s health, heart health and upcoming advances in muscle and digestive health.
In 2019, OmniActive partnered with ENovate through a U.S. licensing agreement for enXtra, a clinically studied mental energy ingredient. Since then, enXtra has been effectively commercialized by numerous premium brands worldwide.
Established in 2005, OmniActive Health Technologies product portfolio consists of scientifically validated, IP-protected, branded Specialty Actives and an extensive portfolio of natural Botanical Actives for global customers in the dietary supplement, functional food, and beverage markets.
