OMD India has won the integrated media mandate for HDFC Life, a life insurance solutions provider. OMD India won the media mandate after a comprehensive multi-agency pitch contested over multiple rounds.
The agency will take charge of the consolidated media strategy for the brand spanning offline and online channels.
The partnership with OMD India will help HDFC Life continue to strengthen its footprint and accelerate its business’s growth trajectory.
As the brand continues to evolve and drive deeper connections and affinity among audiences, OMD India’s strategic and creative planning expertise and the power of Omnicom’s data and tech orchestration platform – Omni, will be key for it to stand out in India’s competitive insurance landscape and focus on delivering exceptional customer experiences.
“We’re excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand. Our partnership is designed to deliver real business impact underpinned by OMD India’s strong and future-facing capabilities. We’re excited for what the future holds,” said Anisha Iyer, CEO of OMD India.
“We are delighted to announce our collaboration with OMD – who share our passion for innovation and customer-centricity. We were impressed with their capabilities, tools and culture and are confident that this partnership will accelerate our brand story with exceptional experiences and strategies to further build on the promise of our proposition,” said HDFC Life’s spokesperson.
