Olyv, a digital lending platform, announced former cricketer Sourav Ganguly as its brand ambassador. Ganguly will be the face behind Olyv’s diverse financial products, from Digital Lending to Credit Health and Gold Savings, making financial solutions accessible to underserved segments across the country.
This collaboration brings together Ganguly’s bold and iconic brand presence and Olyv’s innovative approach to democratizing financial services across India.
Olyv aims to leverage his powerful narrative of resilience, trust, and breaking barriers to inspire millions of Indians toward financial empowerment.
The partnership will entail comprehensive marketing campaigns across multiple ATL, BTL, and Digital channels enhancing the awareness and adoption of brand Olyv across the different TG bases of India. Through relatable and impactful campaigns planned in the future, Olyv intends to reinforce its commitment to creating meaningful opportunities, particularly for those historically marginalized in the financial ecosystem.
Rohit Garg, Co-founder and CEO, of Olyv, said, “Much like Dada’s leadership transformed Indian cricket, we at Olyv seek to empower people to make bold financial moves and achieve their dreams. Sourav Ganguly embodies our vision of being a ‘Partner to the Aspirations of Emerging India’; one that is fearless, trustworthy, and always committed to breaking new ground. As someone who commands the love and adulation of every Indian, he has evolved into a household name. This makes him perfect for advancing Olyv’s presence across the national populace and connecting with our diverse base, especially in the emerging markets of Tier-2 and beyond geos.”
Founded in 2017, Olyv (formerly SmartCoin) started out as an app-based consumer lending platform, tied up with RBI-registered lenders to provide quick personal loans to the underbanked self-employed and salaried individuals of India. Olyv app has over 2 crore registered users, having served 19,000+ pin codes across India.
