Ogilvy, an advertising, marketing, and public relations agency today announced that Fiona Gordon has been promoted to Global CEO of Advertising. In her new role, Fiona will be responsible for ensuring the creative network’s advertising, brand, and content capabilities are constantly evolving and adapting to meet the demands clients face in today’s dynamic marketing landscape.
She will report to Devika Bulchandani, Global CEO of Ogilvy, and join the agency’s Global Executive Committee.
Fiona’s promotion comes as WPP announced today that it has acquired New Commercial Arts (NCA), an independent creative and customer experience agency.
NCA will join Ogilvy’s global creative network alongside Ogilvy UK to further accelerate the agency’s momentum in the UK market. Both Ogilvy UK and NCA will come under the leadership of James Murphy as CEO Ogilvy Group UK.
NCA was founded in 2020 by a team including industry leaders James Murphy and David Golding and became the fastest-growing agency in the UK in 2023. Murphy and Golding previously founded Adam&Eve in 2008 and built it into one of the most influential agencies to launch in the UK.
Fiona’s career at Ogilvy has spanned leadership roles across three continents (EMEA, Asia, USA) since starting as a graduate trainee in the 1990s. As CEO of Ogilvy UK since 2021, Fiona has overseen all aspects of the agency’s operations, including Advertising, Customer Experience, PR & Influence, Health, and Consulting.
Prior to leading the Ogilvy UK, Fiona held various roles including Chief Client Officer for Ogilvy EMEA and WPP UK Team Lead for Walgreens Boots Alliance, where she built a multi-awarding winning team of experts across WPP who not only drove strong business results, but secured Boots’ highest brand reputation scores in 10 years.
From 2011-2015 she served as Group Chairperson of Ogilvy Singapore.
Throughout her career, she has also led accounts including Unilever, American Express, GSK, Singtel, and Mondelez. Fiona is a dedicated and active member of numerous industry organizations. She sits on the Advisory Board of Stella (WPP’s Women’s Network) and the IPA Council, is a member of WACL and the American European Business Association board, and co-chairs the Creative and Cultural Action Group for Make London a Living Wage City, in addition to participating in the WACL Talent Sessions committee.
Devika, Global CEO of Ogilvy said, “Fiona is a proven champion of creativity, trusted partner to many of our top clients, and passionate steward of the founder culture that makes Ogilvy shine. She leads with both her head and her heart, inspiring those around her with her vision and her unwavering belief in the power of the talent she works with. That is what has propelled Ogilvy UK forward during her tenure as CEO, and now I’m thrilled that our global network will benefit from her leadership as she steps into this role.”
On the appointment, Fiona said, “I’m invigorated by the boundless potential of creativity to not only propel businesses forward but to leave an indelible mark on culture. Collaborating more closely with Dev, Liz, and Ogilvy’s Worldwide Creative Council to harness our network’s collective creative brilliance on behalf of our clients is a tremendous opportunity to create work that drives real impact in today’s ever evolving landscape.”
