Oakley, an eyewear brand, announced cricketer Shubman Gill as its next brand ambassador and face of the “Artifacts from the future” campaign in India.
As part of Team Oakley, Shubman is joining an elite roster of world-class athletes in the Oakley-verse, alongside stars like Kylian Mbappe, Damian Lillard and Patrick Mahomes II.
The ‘Artifacts from the Future’ campaign launches in May. The campaign also highlights Oakley’s latest collection, Artifacts from the Future — a celebration of five decades of innovation reimagined for tomorrow.
Designed with futuristic aesthetics and inspired by iconic Oakley styles like Sub Zero, Mars, Medusa, and Eye Jacket, the new range includes standout pieces such as Plantaris, Lateralis, and Masseter. These designs aim to blend performance with bold style for a new era of cultural and athletic influence.
Shubman Gill said, “I’m very excited to join Oakley, a brand that stands for performance, progression and passion – values that resonate strongly with mine. Oakley has been an integral part of my cricketing journey every time I took to the field. The innovative lens and frames technologies in every Oakley help enhance performance, and I love how unapologetically stylish they are!”
Sahil Jandial, Senior Brand Business Manager at Oakley, said, “Oakley is firmly rooted in sports, and is one with the culture and community of athletes pushing the boundaries of performance. Shubman, with his relentless pursuit for perfection and progression, is a great embodiment of the Oakley spirit. I am confident this partnership will inspire millions to stay the course till they become the best version of themselves…. And onwards from there!”
