Nykaa, the beauty and lifestyle platform, has announced Bollywood actress Deepika Padukone as its new brand ambassador.
As brand ambassador, Deepika will bring her authenticity to Nykaa’s most iconic beauty moments – from industry-first initiatives like the Pink Friday Sale and Nykaaland, to the Nykaa Best in Beauty Awards, festive campaigns, and beyond. She is not just a face of the brand; she embodies its message: that beauty is yours to define.
Nykaa also launched a campaign ‘Sirf Bahar Jaane Ke Liye Kaun Tayar Hota Hai? Tum Hi Ho Nykaa!ʼ featuring Deepika, which encourages self-care and self-expression without needing a special occasion.
Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said, “We are proud to welcome Deepika Padukone to the Nykaa family. As a global cultural icon, her authenticity and versatility perfectly complement our vision to lead the transformation of beauty in India and beyond. Deepika’s ability to inspire across generations strengthens our mission to build a beauty ecosystem where commerce, culture, and community converge, empowering millions to own their unique journeys. Together, we are committed to making beauty truly borderless, inclusive, accessible, and celebrated by all.”
Deepika Padukone said, “Beauty for me has never been about the spotlight alone – it has always been about the everyday rituals and practicing them with consistency. And nobody understands this better than Nykaa. Nykaa understands that beauty isn’t just for the big occasions but also for the moments in between. Together we are committed to inspire millions to define beauty on their own terms.”
