NV Group, a grain spirit distiller known for its brands such as Smoke Lab Vodka, Mohulo Sipping Gin, and Blu Moon Dry Gin, among others, has appointed Rohit Tiwari as Senior Advisor to the Chairman, Ashok Jain.
Tiwari is Executive Chairman, Morris Street Advisors USA, a merchant banking and strategic advisory firm providing investment, media, commodities and deep technological solutions to clients. He brings to his role over three decades of extensive experience in strategic leadership, capital raising, and global market strategies.
Rohit Tiwari said, “I’m excited to lead NV Group into its next phase of growth—with a clear mandate: to transform our ‘Make in India’ premium portfolio into a powerful global force. We’re not just building brands; we’re creating enduring value through innovation, design excellence, and a deep understanding of evolving consumer aspirations across mature markets. At NV Group, we’re not simply entering global markets—we’re disrupting them. Our competitive edge lies in blending India’s rich distilling heritage with cutting-edge flavour innovation, rapid product development, and world-class design. As we expand our premium portfolio internationally, we’re building brands that not only resonate with evolved consumers but redefine category standards, setting new benchmarks in quality, creativity, and cultural relevance.”
Ashok Jain, Chairman, NV Group, said, “We are thrilled to have Rohit Tiwari join us as Senior Advisor. His extensive experience and strategic acumen will be invaluable as we scale NV Group’s portfolio. Our transition comes at a critical juncture as the industry navigates intensifying foreign competition in India. By institutionalising the group for its next phase of growth with Rohit’s guidance, we hope to strengthen our ability to compete and thrive in the global spirits industry and set the foundation for long-term success. With his exemplary leadership skills and strategic expertise, we look forward to having Rohit steer our transition to fruition.”
James Bright, CEO of Morris Street Advisors USA, said, “At Morris Street Advisors USA, we pride ourselves on our unwavering commitment to excellence and innovation. Our team’s expertise in capital raising and global market strategies has been pivotal in driving sustainable growth and positioning our international clients for long-term success. We are excited to continue our journey of expansion and to provide unparalleled guidance to our valued partners, such as NV Group.”
