Nourish You, a superfoods and plant-based nutrition brand, has raised ₹16 crore in its Series A funding round led by SIDBI Venture Capital.
The funds raised will be used to scale operations, enhance customer retention, and drive market expansion. As part of its strategic growth roadmap, the company aims to diversify its superfoods and protein portfolio with innovative product launches while strengthening its footprint in existing key international markets, including Australia, Europe, and the US.
Additionally, Nourish You will integrate AI-driven technology to offer personalized consumer experiences, fostering deeper engagement and brand loyalty.
Previously in 2023, Nourish You raised $2 million in its seed funding round from marquee investors, including Nikhil Kamath (co-founder Zerodha), Rohit Chennamaneni (co-founder, Darwinbox) and Samantha Ruth Prabhu.
Krishna Reddy, Co-founder, Nourish You, said, “This investment marks a pivotal milestone in our journey to make sustainable superfoods a part of everyday nutrition. With SIDBI Venture’s support, we are set to scale rapidly, drive product innovation, and solidify our position as a global superfoods leader.”
Arup Kumar, Managing Director, SIDBI Venture Capital, said, “Investing in India’s superfoods sector presents a compelling opportunity at the intersection of sustainability, health, and scalability. With India’s deep agricultural heritage and the growing consumer shift toward nutrient-dense, plant-based diets, the sector is poised for significant growth. Nourish You embodies this transformation, leveraging indigenous superfoods to cater to both domestic and global demand. As investors, we see immense potential in their ability to build a globally competitive, India-first brand that aligns with our philosophy of ‘Make in India, Make for the World.”
Founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You offers nutrient-rich breakfast food products and snacks such as quinoa and chia seeds, edible seeds like flax, pumpkin, sunflower, and watermelon seeds, as well as breakfast and meal mixes like millet muesli, nut mixes, and protein-rich cereals.
In December 2023, Nourish You acquired Bengaluru-based One Good (erstwhile Goodmylk) which sells vegan dairy products for an undisclosed sum.
Additionally, Nourish You has made significant strides in the plant-based dairy sector with products such as millet milk, cashew milk, vegan cheese, curd, ghee, and butter.
Nourish You target to surpass ₹100 crore in net revenue over the next 18-24 months.
