NODWIN Gaming, an esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC 2025).
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
Coverage begins with Chess in Hindi on July 24, followed by a Hindi livestream of EWC matches starting July 25, featuring India’s BGMI team Aryan x TMG Gaming among others. Tekken 8 kicks off on August 13.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features, and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said, “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
The Esports World Cup 2025, organised by the Esports World Cup Foundation (EWCF), is set to return to Riyadh, Saudi Arabia, in summer 2025, featuring the world’s top esports clubs and players across multiple formats. With a record-breaking global prize pool of $70.45 million (over ₹600 crore) and an ever-expanding international audience, the tournament continues to raise the bar for competitive gaming worldwide.
