Nitro Commerce, an AI-powered growth platform for India’s digital consumer economy, has raised $5 million in a Series A funding round led by Cornerstone Ventures.
The round also saw participation from India Accelerator & Finvolve, Equentis Wealth Advisory Services, Grand Anicut Angel Fund, Razorpay Ventures, Rukum Sitara Fund, and Ankurit Capital.
The fresh funds raised will be used to accelerate platform-led growth, expand hiring across key functions, strengthen AI and agentic capabilities, and scale international operations.
Founded in 2023 by Umair Mohammad, Shamail Tayyab, and Pratik Anand, Nitro Commerce is building an AI-led growth operating layer for consumer brands across D2C, quick commerce, marketplaces, and retail. Nitro Commerce unifies identity, intent, engagement, and attribution into a single AI-led growth layer, helping brands move beyond vanity metrics toward measurable and profitable business outcomes.
The Nitro platform spans the full growth stack. At its core is NitroX, India’s largest commerce identity network, which enables brands to convert anonymous users into identifiable, high-intent customers and stitch online and offline journeys into a single customer view.
Building on this identity layer, Nitro Ads operates as an alternate, intent-led advertising platform that activates high-intent audiences across new-age and premium inventories like Truecaller, Zomato & Paytm, to name a few, beyond traditional ad ecosystems. Complementing this is Nitro Pulse, an AI-agentic sales and engagement engine that drives conversions, recovers abandoned intent, and acts as a real-time growth co-pilot, particularly for quick commerce teams. These capabilities are further supported by advanced analytics and decisioning tools that enable brands to act on data in real time.
Collectively, Nitro’s identity network is currently used by 2500+ Brands like Imagine Online, Rare Rabbit, Dot & Key, Pepperfry, ClayCo, Kapiva, Iris Cosmetics, Koskii, Blue Tokai, VIP Industries, Perfora, Neeman’s, etc.
The funding comes at the back of growth with Nitro Products that saw Nitro’s revenue 10x and achieve $5 million ARR in just 12 months, and targeting closing $10 million ARR in the next 6 months.
Umair Mohammed, Founder and CEO, Nitro Commerce, said, “We’ve always believed that DNA matters. Growth has been at the core of everything we’ve built since day one. This round helps us accelerate toward our next milestone, and we’re grateful to our investors, partners, team, and the thousands of customers who’ve placed their trust in us. For us, it’s still day zero as we build a one-of-its-kind growth platform, starting with India and expanding globally.”
Nanika Kakkar, Partner, CornerStone Ventures, said, “We’re excited to continue backing one of the standout winners in our portfolio with our follow-on investment in Nitro. We’re particularly impressed by Nitro’s modular approach, which allows D2C brands to activate across commerce platforms, while delivering unified, cross-channel analytics to meaningfully accelerate growth. We have been longstanding partners with Umair right from his Wigzo journey, and strong conviction in his ability to execute and build a business of multi-billion-dollar scale.”
Deepak Sharma, Co-Founder & MD at India Accelerator & Finvolve, said, “What excites us most is Nitro’s ambition to become the growth operating layer beyond traditional ad platforms, unifying identity, intent, and activation across channels.”
Manish Goel, Founder & Managing Director, Equentis Wealth, said, “Nitro is building a foundational layer that enables brands to meaningfully understand and engage users across high-intent, non-traditional channels at scale. We are excited to partner with the team as they build a global, data-driven alternative to legacy ad-tech models.”
Vishnu Acharya, Strategy and Corp Dev Head – Razorpay, said, “Nitro Commerce stands out for its deep understanding of pain points for internet businesses and a clear ambition to reimagine marketing and ad solutions for a digital-first commerce world. We invested with strong conviction in the founders and their ability to translate vision into rapid execution.”
