Nirmaan, a B2B managed marketplace focused on the construction materials sector, has closed its seed funding round led by Equanimity Investments.
The fresh capital raised will be used to enhance its technological infrastructure, expand to new regions, and diversify its product categories.
Rajesh, Managing Partner at Equanimity, said, “Mayank and Manish bring decades of extensive expertise in supply chain management and possess a profound understanding of the challenges encountered by manufacturers and retailers. The construction materials industry remains highly fragmented, with national players capturing less than 50% of the market, and regional brands having an even more limited presence. We are delighted to collaborate with them as they expand their product portfolio and extend their presence across diverse geographies.”
Founded by Mayank Bhawsinghka in 2023 and later joined by Manish Maheshwari, Nirmaan is a B2B e-commerce platform in the Construction Materials industry. Nirmaan aims to solve the distribution gaps in the industry by connecting manufacturers with retailers directly with the help of technology.
Manufacturers can use the platform to expand their market reach and enhance brand visibility. For retailers, Nirmaan offers a one-stop solution for discovery and procurement, enabling faster deliveries, reduced minimum order values, and more frequent restocking. Through a mobile app, retailers can reduce minimum order quantities, free up working capital, and streamline their product discovery processes.
Nirmaan primarily focuses on retailers in suburban metros and Tier-II, and III towns—often referred to as ‘Bharat’—where distribution gaps are significant.
The Kolkata-based startup debuted with sanitaryware as its first product category and claims to serve over 1,000 unique retailers within an 80-km radius of the city.
