Hero Group’s smart devices brand Qubo announced the appointment of Nikhil Sareen as Co-founder. With over 15 years of experience spanning entrepreneurship, e-commerce, brand building, and global strategy, Nikhil brings a wealth of experience in building category-defining brands from the ground up.
He is widely known for transforming Strauss Sport into a leading sporting brand, a testament to his sharp brand-building instincts and ability to scale operations in highly competitive digital ecosystems. His career journey, marked by a consistent focus on consumer-centric innovation and data-driven decision-making, will be instrumental in shaping Qubo’s next chapter.
Previously, as Chief Business Officer at Vahdam India, Nikhil played a pivotal role in the brand’s successful foray into multiple international markets, driving its evolution into a globally loved Indian brand. He also co-founded Schoolkart.com, an early e-commerce venture that catered to a niche education needs – a testament to his entrepreneurial mindset and consumer-first approach.
A graduate of the Indian School of Business (ISB), Hyderabad, Nikhil brings with him not only academic rigour but also practical insight into building scalable, high-trust consumer brands.
“I am thrilled to join Qubo at a time when it’s reimagining smart living in India. The brand’s deep focus on innovation and its tech-first approach truly set it apart. I look forward to contributing to its strategic growth, expanding the portfolio, and unlocking new opportunities,” said Nikhil Sareen.
“We welcome Nikhil Sareen as the co-founder. His expertise in building and scaling innovative brands positions him as a valuable partner in advancing Qubo’s mission to elevate its connected living platform,” said Nikhil Rajpal, Founder & CEO, Qubo.
