Neutrogena, a skincare brand, unveiled its new brand, philosophy ‘Beauty To A Science’, onboarding actor Shraddha Kapoor as its newest brand ambassador in India.
To bring alive Neutrogena’s ‘Beauty with no compromise’ philosophy, the brand hosted an exclusive immersive event to empower consumers with knowledge on skin science. The event showcased the brand’s decades of skin science innovations around suncare, retinol efficacy, and cleansing through interactive demos and scientific sessions to address skincare myths and the importance of the right skincare practices.
At the ‘Beauty with No Compromise’ event held in Mumbai, Neutrogena also launched Hydro Boost Sunscreen, SPF 50, which offers weightless sun protection and delivers deep hydration.
The event saw an engaging panel discussion on ‘Rules for Beauty with No Compromise’ with Shraddha Kapoor, Dr. Punit Saraogi, Chief Dermatologist, Everything Skin & Hair Clinic, and Prithvi, Principal Scientist, R&D Skin Health, Kenvue.
Commenting on the brand’s new proposition, ‘Beauty with a Science’, Manoj Gadgil, Business Unit Head, Essential and Skin Health & Beauty and VP Marketing, Kenvue said, “At Neutrogena®, we aim to democratize skincare and empower consumers with the knowledge to make informed choices without unnecessary trade-offs or compromises. By innovating and rethinking what is possible, Neutrogena® has consistently created superior beauty experiences backed by science. The launch of Hydro Boost Sunscreen is another example of advanced formulations delivering powerful results and efficacy. In this journey, we are delighted to onboard Shraddha Kapoor as our new brand ambassador for Neutrogena. Shraddha represents everything we stand for—real beauty, authenticity, and trust.”
Shraddha Kapoor said, “I am thrilled to partner with Neutrogena, a brand that I have used. For me, beauty and skincare should be simple yet effective and backed by science. I’m excited to join Neutrogena in its mission to empower women to make informed choices with no compromises.”
