Nestasia, a home decor and lifestyle brand, has raised $8.35 million in its latest funding round from Susquehanna Asia VC, Stellaris Venture Partners, and notable angel investors.
The fresh capital will support the company’s expansion into offline retail, the launch of new product categories, brand development, and hiring.
Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a curated range of home decor and lifestyle products across six categories, including kitchenware, drinkware, cookware, and appliances as well as introducing new themed categories like Nest Baby & Kids, focusing on home products for children.
It operates seven exclusive stores across six cities, with plans to open 30 stores by the end of 2025.
This funding round follows a Series A investment of $4 million led by Stellaris in 2021, with participation from Varun Alagh (MamaEarth), Sahil Barua (Delhivery), Anuj Srivastava and Ramakant Sharma (Livspace), and Dilip Khandelwal (Deutsche India).
“With strong support from our investors, we’re excited and driven to establish Nestasia as India’s leading home decor and lifestyle destination. This funding empowers us to stay true to our mission to ‘Make Home Special’ by introducing fresh, on-trend products, expanding our offline presence, and strengthening our brand connection with customers,” said Aditi Murarka Agrawal, Co-founder, Nestasia.
Bhavani Rana, Investment Advisor to Susquehanna Asia VC said, “Nestasia is well-positioned to capitalize on India’s Home & Living market trends. Its strong online presence and diverse product range drive growth in the expanding e-commerce sector. Offering a stylish yet functional blend of décor items, Nestasia meets modern needs for both aesthetics and practicality. Emphasizing quality, affordability, and sustainability, the brand aligns with evolving consumer preferences and the premiumization trend, effectively capturing a growing market share.”
Rahul Chowdhri, Partner, Stellaris Venture Partners added, “We are proud to have partnered with Nestasia in its early days and been a part of their journey over the past 3 years. The founders have consistently demonstrated a deep understanding of consumer needs and market trends. Their unique strategy of offering fresh assortments weekly has created a strong brand pull among consumers. Our continued investment in the company reaffirms our excitement in the space and our confidence in the future growth of the business.”
