Naturals Salons, a salon chain, has announced actor Sreeleela as its new brand ambassador.
K Veena, Founder of Naturals Salons, said, “Our earlier brand faces – Genelia D’Souza, Kareena Kapoor and Dipika Pallikal – have each represented important phases of our purpose-driven journey. As we look ahead, we wanted someone young, energetic and aspirational who resonates strongly with Gen Zs and millennials. Sreeleela perfectly fits this vision. Her growing popularity in the PAN India movies and her foray into Hindi films will help us connect with a wider audience across India as we scale aggressively.”
“Our focus is on building depth and scale within India. The vision of creating 1,000 entrepreneurs and thousands of skilled jobs is rooted in the belief that the country itself offers immense growth potential for structured, high-quality service brands,” she said.
Sreeleela, Brand Ambassador of Naturals Salon, said, “Naturals represents a brand with a purpose beyond beauty. It stands for opportunity, aspiration and livelihoods. Being part of a brand that is enabling opportunities for hundreds of entrepreneurs, creating employment for thousands of stylists, and serving millions of customers is truly meaningful.”
The appointment comes as the company aims to enable 1,000 entrepreneurs and generate employment opportunities for over 15,000 stylists by the end of the 2026 calendar year.
Founded by K Veena, Naturals has grown steadily by leveraging India’s vast and diverse consumer base, where the demand for organised personal care services continues to expand across metros and rural markets alike. The brand’s franchise-led approach has enabled local entrepreneurship while contributing to the formalisation of the beauty and wellness workforce, with structured skilling and long-term career pathways for stylists forming a key pillar of its growth strategy.
Alongside the announcement of Sreeleela as Brand Ambassador, Naturals also unveiled the Customer First Card, its flagship loyalty initiative designed to make professional beauty services more accessible and rewarding.
Reflecting the brand’s long-standing philosophy of putting customers first, the programme allows members to enjoy salon services worth ₹30,000 over one year by paying ₹20,000, with flexible EMI options, across 900+ Naturals salons nationwide and for the entire family.
